EMILY DIETZ
Freelance Creator/Influencer Marketing Manager
About: Results-oriented talent marketing professional with 9+ years of expertise in creator/influencer strategy, content marketing, talent booking/casting, production, events/concerts, and brand-talent partnerships across multiple industries, including F&B, tech, fashion, retail, music, sports, and more.
Previously: Grey (a WPP agency), Wasserman (now The Team), and Live Nation
Past Clients: Dunkin', Google Chrome, Android, Modelo, Applebee's, Aeropostale, Five Below, & more
Currently supporting brands and agencies in building high-impact influencer programs via:
Campaign strategy and planning
End-to-end creator execution and management
Access to a deep, ever-growing talent network, offering fresh talent sourcing for your campaign
Contracting and redlining expertise
Reporting, analytics, and performance insights
Creator Economy and Insights Consulting
Featured Projects
Google Chrome x Harry Mack
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Harry Mack, renowned for his high-level, interactive freestyle rapping, partnered with Google Chrome and McLaren F1 in October 2023 for a high-speed promotional campaign. This collaboration highlighted fast, improvised rap performances featuring the Formula 1 team, showcasing Harry's ability to blend, flow, and interact with the brand.
Dunkin' x Wallows
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In December 2022, the band Wallows partnered with Dunkin' for a promotional campaign, going door to door, surprising top fans in Los Angeles with signed merch, free coffee and donuts. The promotion included a free coffee promo code, "WALLOWSXDUNKIN" for rewards app users, leading to over 20,000 new app downloads.
Applebee's x Grant + Ash
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Applebee's partnered with TikTok comedy duo Grant Gibbs and Ashley Gill, known as "A Twink and a Redhead," for a campaign highlighting their rebranded "Big Cluckin' Chicken Sandwich". As reported by Ad Age in November 2024, the campaign features the pair in a satirical, high-energy, and intentionally chaotic ad style.